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The Ultimate Guide to GA4 Events

The fastest way to trust—or ruin—your analytics is with a silent error in event tracking. Here's how to get it right.

By Dimitar Stoyanov 02 Jul 2025

Tagging

GA4 Roll-up Properties and Subproperties: What to Know

The right Google Analytics setup isn’t about size—it’s about knowing what your team needs, and building for it from day one.

By Dimitar Stoyanov 30 Jun 2025

Technology

How Clean Rooms Are Reshaping Data Sharing

Ever hear that joke about the brand, the retailer, and the ad marketplace that walk into a clean room?

By Dimitar Stoyanov 21 Jun 2025

Tagging

Google Analytics 4's Event Naming Rules and Best Practices

The right GA4 event names can save you countless headaches down the line. Here's what to know when naming yours.

By Dimitar Stoyanov 20 Jun 2025

Technology

CRM vs CDP: When to Use Each (and Why They Often Coexist)

We’ve packed this post with answers for when — and why — you should use a CRM, a CDP, or both at the same time.

By Dimitar Stoyanov 19 Jun 2025
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